What Are E-Gift Cards?

Everything you need to know about digital gift cards — how they work, where to use them, and why they're more popular than ever.

What Are E-Gift Cards?

E-gift cards (or digital gift cards) are prepaid cards delivered electronically via email, text, or app. They can be used to make purchases online or in-store, depending on the retailer, and offer a fast, convenient way to send a gift — no physical card required.

Benefits of E-Gift Cards

Popular E-Gift Card Providers

Amazon

Send digital Amazon gift cards via email or text, redeemable for millions of items across their marketplace.

Starbucks

Perfect for coffee lovers — Starbucks e-gift cards can be sent instantly and used via the Starbucks app or in-store.

Target

Target eGift cards are delivered via email and can be used in-store, online, or via the Target app.

PlayStation & Xbox

Send gaming credits digitally for in-game purchases, subscriptions, and more.

GiftCards.com

Buy and customize e-gift cards from hundreds of brands, delivered digitally within minutes.

Visa & Mastercard

Send prepaid Visa or Mastercard eGift cards that can be used almost anywhere online.

E-Gift Cards vs. Physical Gift Cards

Feature E-Gift Cards Physical Gift Cards
Delivery Method Email, SMS, or app Mail or in-store purchase
Speed Instant May take days to deliver
Customization Messages, themes, scheduled delivery Limited designs, no message
Usage Online & some in-store In-store & online

Common Questions

Can e-gift cards be used in-store?
Yes, many can be scanned from a mobile device or printed at home. Check the retailer's policy.
Can I send an e-gift card in advance?
Yes, most platforms allow you to schedule delivery for birthdays, holidays, or special occasions.
What happens if the recipient loses it?
If the card was registered or linked to an account, it can often be resent or recovered.

Things to Keep in Mind

  • Some e-gift cards are only valid online or in specific regions.
  • Lost emails or deleted messages can make cards hard to recover (unless registered).
  • Check expiration dates and terms — some cards may include fees or restrictions.

E-gift cards are a fast, flexible, and thoughtful way to give. Whether you're celebrating a birthday or saying thank you, a digital gift card puts the power of choice in the recipient’s hands.

Last updated: May 2025